Reputation management is not something to be taken lightly. Your online reputation management is a reflection of your overall reputation management. We cannot discuss one without talking about the other as well. They go hand in hand and neither one is more important than the other. Your online reputation management needs to have a strategy and plan in place before implementation because otherwise you are ill prepared for any of the many curveballs that could be thrown your way from the internet. You never know what kind of content people will choose to post about your brand and business. But if you make educated guesses of what types of content and scenarios your company can be involved in with your online reputation management, then you can take the necessary precautions and measures to prevent them from even happening in the first place or set up recovery procedures to implement quickly when they do.
Reputation management is a big job and shouldn’t be left for one person of your company to handle. It is no easy task to stay on top of your online reputation management at all times if you are put in charge of it on a solo mission. Your company should assemble a team the size you see appropriate for the size of your company. After you’ve gotten a team together of reliable associates with experience, have them put together a schedule of times and tasks that must be accomplished. This team of individuals need to be clear on your company’s online reputation management vision and where you want your company to be on their reputation management timeline. Make sure that they are prepared and on top of everything that concerns your business. If you trust these people with your reputation management efforts then you are able to relax and not carry the stress of how to handle your online reputation management as much. Your team should take care of all things that concern your online reputation management.